CAREER FOCUS: Digital platforms, data analytics, content, and catalog governance, KPI reporting, and insight-driven decision support in remote-first environments.

I am a Lead IT Business Analyst with deep expertise in digital platforms, data analysis, and content systems. My recent experience includes ecommerce and digital product analysis, where I leverage data-driven insights to drive growth. My expertise spans KPI reporting, business systems analysis, product development support, and digital content governance across Shopify, DAM/MAM, and enterprise platforms, with a focus on category performance, digital shelf accuracy, and actionable insights. I bring a rare blend of analytical rigor and strong communication—combining business, data, QA analysis, UX research, SEO awareness, and technical authoring to translate complex information into actionable decisions. I am especially interested in remote-first, highly collaborative environments where distributed teams build, test, and optimize digital products and ecommerce experiences together. Based in Central Florida, I work from my home office and seek fully remote opportunities where curiosity, precision, and continuous improvement are valued as much as results.

EDUCATION

Bachelor of Arts – Journalism & Mass Communications
University of South Florida, St. Petersburg | 2009 – 2012

Continued Education
Hillsborough Community College – Tampa, FL
SQL Database Programming ( 3 CH) – Fall 2015 | Database Design (3 CH) – Fall 2014